I qualified as a Scottish Chartered Accountant with EY in London, but who never went into practice. I spent years in consulting and transformation. But when I tried selling AI and automation directly to firms, I ran into the same wall again and again—accountants are slow to change, overloaded with manual work, dealing with high staff turnover, and paying skilled people to push transactional work across multiple disconnected systems.

I saw the root problems clearly and realised the opportunity wasn’t just in selling tools but in showing firms what’s possible and how to get there. That’s why we now combine strategy, technology, and hands-on support to help accounting firms cut inefficiency, modernise, and grow.